Our Mission

The Innovation, Design Reasoning, Engineering Education, Mathematics (IDREEM) Lab is dedicated to pioneering advancements in the realm of design methodology, with a primary emphasis on innovation and conceptual design during the initial phases of the design process. Situated at the intersection of cognitive psychology and engineering design research, our lab endeavors to unravel the intricacies of designers’ cognitive processes. By delving deep into these cognitive mechanisms, we aim to unearth insights that can inform the development of superior tools and methodologies, thereby fostering a conducive environment for innovation.

At the heart of our research agenda lies a commitment to empowering engineers with the requisite tools and approaches to navigate the complex landscape of design. By equipping them with enhanced design processes, our ultimate aspiration is to catalyze positive change and make meaningful contributions to the world at large. Through rigorous inquiry and interdisciplinary collaboration, the IDREEM Lab strives to serve as a beacon of excellence in the realm of design research, driving progress and innovation that transcends conventional boundaries.